It looks as if Beckham is not going to recover from his achilles injury in time to play for England in the World Cup matches, but it seems he may well be there to make the most of the opportunities that arise to lobby and promote England’s World Cup 2018 bid. Team England are obviously keen to enlist the talents and profile of ‘brand Beckham’ in every way; the fact that he will be out of the games provides a great opportunity for a high profile PR role for him.
This is something we can all look to in business; looking for the silver lining in the cloud and making the best of every opportunity to promote our business in the best light and to the right people. The World Cup is such a big international event which will engage a huge percentage of the population, right from the training camp in Austria and the friendly matches VS Mexico and Japan in May, through to the opening game of South Africa v Mexico and England’s first match v USA on June 12th. This is a great opportunity to harness the interest and excitement of this popular event to promote increased awareness of your own brand in your marketing campaign and in your choice of associated promotional gifts. Most businesses will be able to take a relevant slant towards the World Cup with their marketing and promotional gift campaigns. Even companies who feel that their target audience may not be particularly interested in the World Cup can take the ‘avoidance of the World Cup’ route and gain lots of empathy and support there!
Take a look at the fantastic range of football related promotional World Cup gifts offered to you by PG Branding, and you are bound to find something to link in well with your campaign and celebrate this great event.
No matter what the outcome of the World Cup, you will be a winner!
